55" Class The Serif QLED 4K UHD HDR Smart TV (2022)

    • Stylish & Iconic 'I' shaped design
    • Immersive colour & contrast with QLED powered by Quantum Dot
    • Motion Rate 200 for a picture that keeps up with the action in 55” and 65”
    • Incredible sound with an integrated 4 Ch audio system

Beautiful from any angle

Serif Design

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

Beautiful in every place

Detachable stand

Place The Serif virtually anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

An eye-catcher

I' Shape Design

The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.

Aesthetically beautiful colour

Two Colours

Here are two colours that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

Unleash vivid colour and contrast

QLED powered by Quantum Dot

Samsung QLED TV's Quantum Dot technology delivers a billion shades of colour and incredible contrast in a variety of lighting conditions - allowing you to discover details you may not have before.

Clarity in motion

Motion Rate 200*

Keep up with fast-paced sports and action movies. Samsung’s Motion Rate 200 helps you experience smooth, clear motion through the most dynamic of scenes.*

Sound you can feel

Powerful Sound

The Serif offers an incredible listening and viewing experience with an integrated 4 Ch audio system that can fill your room with vibrant audio.*

Watch without distractions

Anti Glare Matte Display

Experience stunning detail and incredible colour - without distractions. The Anti Glare Matte Display Film uses a sophisticated embossed design to minimise glare and reflection. It spectacularly scatters and absorbs light across the screen, so you can enjoy stunning picture quality day or night.*

Complement your living space

Ambient Mode

Beautifully integrate your TV's screen to suit your personal style and interior décor using Ambient Mode, featuring an Exclusive palette designed by Ronan & Erwan Bouroullec.*