Mobile Entertainment, better on TV

Images and videos are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.

Ever wish you could watch your favorite mobile content full screen on your TV? The all-new Sero makes that dream a reality.

Samsung is ranked No.1 TV brand for 14 years. Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

World’s No.1 TV brand 14 years running

TV that moves to fit your content

The Sero's screen rotates so you can watch your favorite content whether it's in portrait or landscape. Whether vertical for mobile content and apps or horizontal for movies and TV shows, you'll always have the best viewing perspective.

Images and videos are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.



Rotating Screen

The most mobile-friendly TV



Compatible devices only. When using NFC on TV, Bluetooth on your mobile will automatically activate. This service only works when mobile is on.

Tap to mirror content

Simply tap your phone to your TV to seamlessly start casting content. It's never been easier to watch mobile content on the big screen.

Each device must be connected to Wi-Fi or other wireless network. Must download and install the SmartThings app. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

Control your home with SmartThings

The Sero works with SmartThings to put you in control of your smart home. The Sero links with IoT devices and sensors so you can turn on the lights, check what’s inside your fridge, and even run the robot vacuum cleaner right from the comfort of your couch.



Feature availability may vary by mobile device. Check before use.

Mobile content just got bigger

No more black bars when you play a mobile video on your TV. The Sero displays an optimized aspect ratio so you can enjoy content, apps, and social media on the entire screen.

AirPlay 2 functionality is available on all 2020 and later Samsung smart TV. Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later. The content within the screen are simulated images and are for demonstration purposes only.

Works with AirPlay 2

With AirPlay 2, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your Samsung TV.

Give your room a new aesthetic



Portrait Modes

The Sero blends seamlessly into your space even when you're not watching content. Match or redefine any room's ambience with one of five modes - poster, clock, photo, sound wall, or Cinemagraph.










Beyond the black screen

 Ambient Mode+ works only when The Sero is in horizontal mode. Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.

Ambient Mode +

Watch your TV virtually disappear into the walls of your home. Ambient Mode + mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.

So easy to move around

 The Sero Wheel sold separately

Mobility wheel

The optional Sero Wheels allow you to easily move your TV so you can enjoy it in any room of the house.

A display as unique as your style

Elegantly minimal with a navy blue stand, The Sero is beautiful from any angle. No matter how you use it, it's a space-saving and stylish addition to any room's design.

Singular display, unparalleled style

Deep, premium sound

Premium 4.1ch 60W Speakers

Whether you're playing your favorite videos or streaming the latest playlist, The Sero’s powerful 4.1ch 60-watt audio system packs a real punch so all your content sounds as great as it looks. Dolby Digital Plus gives you premium sound throughout the room with plenty of bass.

Catch every word without distraction

Active Voice Amplifier (AVA)

Background noise from your home can disrupt your viewing experience. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly.

Bring more than a billion colors to life

100% Color Volume with Quantum Dot

With 100% Color Volume, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.

 QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume. QLED : Samsung QLED is Quantum dot based TV. 100% color volume measured to DCI-P3 standard, certified by VDE. Compatibility with all HDR content is not guaranteed. The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.



 Viewing experience may vary according to types of content and format.

Upgrade what you like to 4K

AI Upscaling

Now you can get 4K resolution picture, regardless of the source. 4K AI upscaling automatically analyzes the input source to reduce image noise, restore lost detail, and define edges around objects and text.

Surroundings change, picture stays perfect

Adaptive Picture

Whether in a sunlit living room or a darkened den, Adaptive Picture optimizes the TV by analyzing the picture and the room's lighting conditions for an amazing picture wherever and whenever you are watching.

Mutiple Voice Assistants

 Available technology, functions, GUI(Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice.  Actual user experience may vary. Bixby voice command recognizes English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognized. The list of features that can be controlled by voice commands via Bixby will continue to expand. Mobile functionality compatible with Samsung Galaxy 8 series or higher with Bixby function. Samsung account log-in and data network (Wi-Fi

Bixby

The Bixby voice assistant can go beyond just controlling what you want to watch on TV, just ask Bixby and get more.

 Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. Actual user experience may vary. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates

Alexa

Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.


 Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. Actual user experience may vary. The service may not yet be available at the time of purchase of this product. Plan to have the service available later this year, in certain countries and languages. Google is a trademark of Google LLC.

Google Assistant

Easily find and enjoy your favorite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.

Rethink what Smart TV can do

 Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device. A Samsung Account is required to set up the TV. Actual user experience may vary. Some features and functions provided by connected devices may not be supported or limited to use. Turn-on TV feature support may vary by model.

Smart TV Powered by Tizen

Go beyond Smart TV with next-gen apps, super easy control, and a host of enhancements that elevate the TV watching experience.

Download SmartThings App

Each device must be connected to Wi-Fi or other wireless network.