Unconditionally Beautiful

Designed for every place, at every moment, from every angle

World's No.1 TVbrand14 years running

"Beautifully Designed + World Class Technology… If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function...“

Your home, unlimited possibilties

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the screen. The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space.

Unlike conventional TVs, it doesn't belong next to the wall

Detachable Floor Stand

Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.

New ways to enjoy content

NFC on TV

When you need some music, just tap and listen