We believe if you can't pronounce an ingredient, it shouldn’t go into
your body. Actually, it shouldn’t even go into your pantry. KIND ®
products are made from nutritionally-dense ingredients like whole nuts,
fruits and whole grains - no secret ingredients and no artificial
flavors, preservatives or sweeteners. Nothing to hide ®
We believe that people don’t need to choose between health and taste
when it comes to snacking. We use premium, better-for-you ingredients
that are kind to your body without sacrificing quality or flavor.
We believe that kindness can change the world. Established with the commitment of not- only-for-profit® , through KIND and The KIND Foundation, we’re working to instill kindness and empathy in kids and communities.
life at KIND
KIND is a special place to work. We approach our work with integrity and an ownership spirit. For many, KIND is more than just a job – it’s a way of being in the world. Join us!
Daniel Lubetzky founded KIND in 2004 after becoming frustrated with his own snacking options. He vowed to create a snack that was both nutritious and delicious, and from there KIND, with a brand mission of
, was born. Get to know Daniel below and check out KIND’s origin story
Favorite KIND Bar: That's like making him pick a favorite child!
Hometown: Mexico City
Family Life: Daniel is married with four children
Special Talents: Magic
Favorite Quote: "In a place where there is no humanity, strive thou to be human." - Rabbi Hillel
Hear from Daniel: In his New York Times bestseller Do the KIND Thing
Starts With Us : a non-partisan movement working to overcome cultural extremism by fostering curiosity, compassion and courage as daily habits.
SOMOS : a brand of delicious food from the heart of Mexico created to refresh the Mexican food in American kitchens with options that are delicious, better-for-you, and easy-to-prepare.
: a business building and investment platform helping entrepreneurs create enduring value with values as their compass.
: a program of The KIND Foundation that will broaden kids’ world views through meaningful interactions with peers across the globe.
OneVoice Movement : an international grassroots effort that amplifies the voices of moderate Israelis and Palestinians seeking to end the conflict.